Singerman Real Estate
Turning fragmented data into trusted insights with Pereview
“There’s no more clunky Excel. The data is all formatted the way we want it in one report that’s very easy for comparison purposes.”
Jen Millen,
Manager of Portfolio Reporting, Singerman Real Estate
About Singerman
Chicago-based Singerman Real Estate is a value-driven real estate firm focused on executing opportunistic, cycle-resilient investments for all major asset classes.
Challenges
Data fragmentation across third-party systems created major inefficiencies in reporting, decision-making, and portfolio-wide comparisons.
Solution
Pereview provided a centralized, flexible asset management platform to standardize data and streamline reporting.
Results
- Aggregated data across platforms like MRI, Yardi, Excel
- Standardized reporting formats across asset classes
- Replaced Excel workflows with automated reports
- Enabled faster, more confident decision-making
Singerman By The Numbers
$5B+
Invested Capital
80+
Total Investments
How Singerman Simplified Reporting and Made Data More Actionable
Challenges
As Singerman Real Estate expanded its portfolio, the team faced growing complexity. With investments across multiple asset classes and managed by various third-party operators, data arrived in numerous formats – from MRI and Yardi to Excel. Their non-vertically integrated structure meant they couldn’t force partners to adopt one system. Instead, Singerman needed a platform that could ingest and normalize data from all sources to drive consistency.
“Our biggest challenge was getting everything into one place in an apples-to-apples format,” said Charlie Kellogg, CFO & COO. “We needed a way to quickly take that data and make it available to our decision-makers and investors.”
Without that capability, reporting remained manual and time-consuming, delaying insights and limiting visibility into portfolio performance.
Solution
Pereview emerged as the ideal solution. Its flexibility and agnostic integration capabilities allowed Singerman to keep working with various partners – without sacrificing consistency. The platform standardized incoming data and made it usable across the organization.
With Pereview, Singerman was able to:
- Aggregate data from third-party systems into a unified format
- Standardize KPIs across asset classes for portfolio-wide comparison
- Automate recurring monthly, quarterly, and annual reporting
- Eliminate manual spreadsheets and inconsistent Excel models
“There’s no more clunky Excel,” said Jen Millen, Manager of Portfolio Reporting. “It’s all formatted the way we want it in one report that’s very easy for comparison purposes.”
The result was more efficient workflows, fewer reporting delays, and confidence in the numbers being shared with leadership and investors.
Results
Centralized, Consistent Data
Data from MRI, Yardi, Excel, and others is now aggregated into one structured environment.
Faster, Reliable Reporting
Standard templates across asset classes enable quick, repeatable, and consistent reports.
Excel-Free Workflows
Pereview replaced manual Excel processes with intuitive, automated reports.
Empowered Stakeholders
Decision-makers and investors now receive clean, timely insights – every time.
Centralized, Consistent Data
Faster, Reliable Reporting
Excel-Free Workflows
Empowered Stakeholders
